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ARTICLE · 28 MAY 2026

A Good Influence

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The Institute for Responsible Influence (IRI), a new project of BBB National Programs' Center for Industry Self-Regulation, has introduced a certification program for influencers...

United StatesMedia, Telecoms, IT, Entertainment
Cynthia Martens
Cynthia Martens
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BBB National Programs has launched a new institute to help digital content creators comply with Federal Trade Commission (FTC) guidelines and marketing best practices.

The Institute for Responsible Influence (IRI), a new project of BBB National Programs' Center for Industry Self-Regulation, has introduced a certification program for influencers, encouraging them to increase consumer trust by drilling down on disclosure requirements and other legal fundamentals. The IRI encourages brands and agencies to use the new certification "as a vetting tool for partnerships to ensure they are working with creators who have been trained in responsible best practices for influencer marketing."

The 90-minute training program, open to (adult- and human-only!) creators at $100 per person, consists of 11 interactive modules that coach participants on the FTC Endorsement Guides, intellectual property basics and best practices in the advertising industry. After completing the ungraded modules,

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