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ARTICLE · 16 MAY 2025

60 More Days For Click To Cancel

Loeb & Loeb LLP
Loeb & Loeb LLP
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Loeb & Loeb LLP

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ake a quick breath—but just a short one—because late Friday, the Federal Trade Commission (FTC) decided (3-0) to push the compliance date of its Negative Option (or "Click to Cancel") Rule, a regulation designed to make canceling subscriptions as easy as signing up for them.

United StatesMedia, Telecoms, IT, Entertainment
Libby O'Neill
Libby O'Neill
Robyn Mohr
Robyn Mohr

Take a quick breath—but just a short one—because late Friday, the Federal Trade Commission (FTC) decided (3-0) to push the compliance date of its Negative Option (or "Click to Cancel") Rule, a regulation designed to make canceling subscriptions as easy as signing up for them. Originally set to take effect on May 14, 2025, the compliance deadline has now been pushed back 60 days to July 14, 2025.

Why the delay?

The FTC's Negative Option Rule targets businesses that use subscription models, ensuring they provide clear disclosures, obtain informed consent and make cancellation straightforward. However, after reassessing the complexity of compliance, the Commission determined that the original deferral period did not sufficiently account for the challenges businesses may face in adapting to the new requirements.

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