5 Things To Know Before Launching A Sweepstakes Promotion

Conducting lawful sweepstakes promotions may seem easy but there are a variety of issues that companies should be aware of in order to protect themselves from liability.

1) Aim for viral, but first, legal

Social media is a valuable marketing outlet for all businesses. It allows companies to advertise their products and services, and gives them chances to connect with the public, improve customer relations and strengthen their brand. A post or picture that goes viral could significantly increase notoriety. However, with the availability and convenience of social media, also comes numerous opportunities to run afoul of the law.

Setting a few procedural and legal limitations can go a long way. Most notably, understand that a sweepstakes is based on removing the consideration element.