5 Lessons We Learned In Our Business Development Efforts

Partners Kelly Raney and Elizabeth Sbardellati published the article, "5 Lessons We Learned In Our Business Development Efforts", to Lady Justice - A Publication of the Primerus Women Lawyers Section.

Excerpts:

Business development and marketing often feels like a Sisyphean task. In many ways it is. It's certainly never complete and there's always more that can be done. But, regardless of the never-ending nature of the work, it's not futile and best viewed with a positive mindset. It is an opportunity to meet new people, to explore new strengths, and to identify (and improve) weaknesses. Importantly, it is also an opportunity to build a trusted and lasting client base that helps create financial independence. Like most things, there is no one way to market and finding the "right way" for you is a matter of trial and error.