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ARTICLE · 08 JANUARY 2015

2014 Developments For Online Sweepstakes & Contest Sponsors: A Quick Look Back

Womble Bond Dickinson
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We saw two significant developments in 2014 for sponsors of sweepstakes and contests online.

United StatesMedia, Telecoms, IT, Entertainment
Nadia Aram
Nadia Aram
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We saw two significant developments in 2014 for sponsors of sweepstakes and contests online. They are worth considering as sponsors plan and roll out their 2015 offerings.

1. Say good-bye to fan-gating promotions on Facebook.

Promotions administered through Facebook are now open to fans and non-fans alike. Effective November 5, 2014, among changes to its Platform Policy, Facebook restricted incentivizing users to like a page or use social plug-ins.  The intent was to increase the likelihood users genuinely engage with content they like. This change eliminates sponsors' ability to condition entry into a sweepstakes or contest on entrants' liking their page, though it remains acceptable to have entrants enter a promotion through a page or app on Facebook.

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