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ARTICLE · 05 DECEMBER 2024

The FTC Issues Three New Orders Showing Its Increased 2024 Enforcement Activities Regarding AI And Adtech

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On December 3, 2024, the Federal Trade Commission (FTC) issued an order in In Re Intellivision Technologies Corp., (FTC Dec. 3, 2024) prohibiting an AI software developer from making misrepresentations that its AI-powered facial recognition software was free from gender and racial bias.

United StatesLitigation, Mediation & Arbitration
Gerald Maatman, Jr.
Gerald Maatman, Jr.
Justin Donoho
Justin Donoho
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Duane Morris Takeaways: On December 3, 2024, the Federal Trade Commission (FTC) issued an order in In Re Intellivision Technologies Corp., (FTC Dec. 3, 2024)prohibiting an AI software developer from making misrepresentations that its AI-powered facial recognition software was free from gender and racial bias, and two orders in In Re Mobilewalla, Inc. (FTC Dec. 3, 2024), and In RE Gravy Analytics, Inc. (FTC Dec. 3, 2024), requiring data brokers to improve their advertising technology (adtech) privacy and security practices. These three orders are significant in that they highlight that in 2024, the FTC has significantly increased its enforcement activities in the areas of AI and adtech.

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Disclaimer: This Alert has been prepared and published for informational purposes only and is not offered, nor should be construed, as legal advice. For more information, please see the firm's full disclaimer.

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