Take Your Marks, Get Set … Arbitrate? Resolving Disputes At The Paris Olympic Games

As the Olympic torch rapidly approaches Paris, multiple stakeholders prepare for two weeks of intense competition. Individual athletes and nations seek glory on the playing field; financially interested third parties—including sponsors, suppliers and media entities—seek commercial success off-pitch. With all to play for, disputes are inevitable.

To the extent such disputes arise, they generally require swift resolution. The outcome of a selection dispute, or a disciplinary action over an alleged anti-doping violation, may impact whether or not an athlete can compete at all. Similarly prompt action is required in respect of potential copyright infringements, including as a result of unauthorized (and often creative) "ambush marketing" attempts.