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ARTICLE · 15 FEBRUARY 2018

Seeing Is Believing—Creating Powerful Imagery For Trials And Presentations

Jones Day
Jones Day
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Jones Day

Jones Day

Jones Day is a global law firm with more than 2,400 lawyers in 40 offices across five continents....

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Kerri Ruttenberg, a Jones Day partner and the best-selling author of Images with Impact: Design and Use of Winning Trial Visuals, covers practical tips for creating effective images, talks about why it's important to ask

United StatesLitigation, Mediation & Arbitration

Kerri Ruttenberg, a Jones Day partner and the best-selling author of Images with Impact: Design and Use of Winning Trial Visuals, covers practical tips for creating effective images, talks about why it's important to ask "what's the point?," and describes how the "Understand/Believe/Remember" strategy can be key to influencing juries and other audiences.

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