Litigation Minute: Pixel Tools And Personal Financial Information

WHAT YOU NEED TO KNOW IN A MINUTE OR LESS

Media reports, as well as a recent report prepared by various US senators and representatives, have focused attention on the use of pixel tools on the websites of major tax filing service companies. These reports allege that, through pixel technology, tax filing service companies have transmitted to Meta Platforms, LLC (Meta) and other third-party pixel technology providers the personal financial information of millions of individuals who have used those companies' tax return preparation and filing websites.

According to these reports, tax-specific personal financial information, including taxpayer or household income, filing status, assets and liabilities, information about dependents, and refund amounts may have been transmitted. Personally identifiable information such as names, phone numbers, mailing addresses, and e-mail addresses may also have been transmitted. These reports have prompted an uptick in litigation