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ARTICLE · 02 OCTOBER 2024

Court Finds Target ​"Clean"- Washing Complaint Will Move Forward

Kelley Drye & Warren LLP
Kelley Drye & Warren LLP
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Kelley Drye & Warren LLP

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Last week, a federal court in the District of Minnesota struck down Target's motion to dismiss a class action complaint against the company for its ​"Target Clean" line of beauty...

United StatesLitigation, Mediation & Arbitration
Katherine (Katie) Rogers
Katherine (Katie) Rogers
Gregory Berman
Gregory Berman

Last week, a federal court in the District of Minnesota struck down Target's motion to dismiss a class action complaint against the company for its "Target Clean" line of beauty products, because the Court said it could not declare as a matter of law that the Target Clean program is incapable of deceiving a reasonable consumer. As the court put it, "the reasonableness of Plaintiffs' expectations remains up for strenuous debate."

Target's Clean line designates beauty products that are free from 13 "commonly unwanted chemicals or ingredients," which include parabens, phthalates, and formaldehyde, among others. In stores and online, Target uses a green "Clean" symbol with Target's signature bullseye to identify the products within this clean category.

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