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ARTICLE · 20 NOVEMBER 2023

Would You Hire A Monkey To Write Your Ad Copy?

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If you sit a group of monkeys down in front of typewriters and allow them to hit the keys at random for an infinite amount of time, you'll almost surely have the next Netflix pilot...

United StatesIntellectual Property
Katten Muchin Rosenman LLP
Katten Muchin Rosenman LLP
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If you sit a group of monkeys down in front of typewriters and allow them to hit the keys at random for an infinite amount of time, you'll almost surely have the next Netflix pilot, not to mention the complete works of William Shakespeare.

The well-known infinite monkey theorem underlies many assumptions businesses are making about how artificial intelligence (AI) can cut their costs in advertising and marketing. Impressed with the speed with which AI's metaphorical monkeys can generate text, some company executives are reconsidering the need for copywriters. For one, according to a report by the Financial Times earlier this year, Google and Meta have started allowing advertisers to feed generative AI a diet of creative content, such as imagery, video and text, which the AI will then "remix" to spit out new ads targeting specific audiences. But this type of practice has proven dangerous in these early days of AI-related lawsuits, as evidenced by the high-profile

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