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ARTICLE · 24 JULY 2026

Why Your AI Talent Needs A Business Manager

AI-generated performers like Tilly Norwood and Xania Monet are creating real revenue streams through licensing, streaming, and brand partnerships. How should creators, managers, and agencies structure ownership, navigate international tax obligations, and build sustainable business models around digital talent that exists entirely as intellectual property?

United StatesIntellectual Property

Recognizing the impact on human artistry: As AI performers become more visible, meaningful discussions are emerging amongst creatives around how their craft, identities, and livelihoods can be protected. These concerns echo across the history of the entertainment industry and range from compensation and job loss to consent for the reuse of likenesses or vocals.

As we examine the financial and business considerations of AI performers, the goal is not to position them as a replacement for human artistry. Instead, we are acknowledging their presence, the economic value they are generating, and that responsible management is essential to follow through on making sure the creative output of human and AI performers alike are treated with fairness, transparency, and integrity.

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