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ARTICLE · 31 JULY 2015

What's In A Bag? Capri Sun's Trade Dressed Drinks

Stites & Harbison PLLC
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Summer camps are winding down at our house, which means the amount of Capri Sun being consumed is about to fall off precipitously until next summer.

United StatesIntellectual Property
Stites & Harbison PLLC
Stites & Harbison PLLC
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Summer camps are winding down at our house, which means the amount of Capri Sun being consumed is about to fall off precipitously until next summer.  Of course, Capri Sun has the ideal packaging for camps, being all but indestructible.  The packaging overcomes even the two typical nagging feelings that come with consuming a Capri Sun: (1) what exactly is in this that makes it taste so unnatural; and (2) how is it possible for them to make a package that is completely unrecyclable except directly into odd looking handbags and pencil pouches?

Capri Sun (owned by Sisi-Werke Betriebs) recently sued Faribault Foods for selling similarly shaped pouches of juice under the Walmart "Great Value" brand.

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