Trademarks (Replacement Chapter)

Floyd Mandell, partner and co-chair of Katten's Trademark, Copyright and Privacy group, and Intellectual Property associate Julia Mazur have co-authored a replacement chapter in Successful Partnering Between Inside and Outside Counsel.

Replacement Chapter 69, "Trademarks," offers legal guidance, insights and tools for addressing a full spectrum of corporate trademark issues and matters, including procuring and maintaining trademark rights; exploiting, enforcing and protecting those rights; and generally managing trademark portfolios. The chapter further discusses effective partnership models between in-house counsel and outside counsel for operating management and protection programs. Throughout the chapter, the authors offer examples "of how in-house counsel can partner with outside counsel to establish a program that effectively utilizes corporate resources . . . by leveraging in-house counsel's understanding of the company's business goals and marketing