What's in a name? (Or a slogan, logo, symbol or other
source-identifying device?) Well, turns out a lot. While the craft
spirits industry is a tight knit and collegial community,
businesses must strive to create a unique and distinctive place in
the market that makes their products stand out from the rest.
For small distillers, who may have leaner advertising budgets than
the spirits giants, one effective way to plant your flat in the
ground and say "This is who we are, come and join us!" is
through trademarks.
A trademark is any word, name, symbol, logo and/or device the
identifies the goods and services of one party, and distinguishes
such offerings from those of others.
Below we provide some tips and recommendations for small
distillers to consider when selecting and protecting
trademarks.
