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ARTICLE · 24 JANUARY 2013

Tools To Protect Your Rights And Brands During gTLD Evaluations

Banner & Witcoff
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gTLD applicants and/or trademark or brand owners will have a busy year as the gTLD evaluation process continues to unfold and ICANN, the Internet governing body started overseeing the new gTLD process.

United StatesIntellectual Property
Richard Stockton
Richard Stockton
Victoria Webb
Victoria Webb

The new generic top-level domain (gTLD) application process launched in early 2012, and on June 13, 2012, ICANN, the Internet governing body overseeing the new gTLD process, announced it received 1,930 applications for 1,409 new gTLD strings.1 Since then, ICANN announced that initial evaluations of the applications are now officially underway.2 The addition of potentially 1,400 new gTLDs to the internet may significantly affect trademark and brand owners' rights. As evaluations continue, it is critical that trademark, brand, and other rights owners actively monitor the gTLD process. Here's a look at a variety of mechanisms parties have at their disposal to help protect their rights and brands.

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