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ARTICLE · 07 APRIL 2021

Timberland Boot Design Lacks Acquired Distinctiveness, Says TTAB

Wolf Greenfield & Sacks
Wolf Greenfield & Sacks
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Seldom does a product configuration clear the Section 2(f) hurdle, and this Timberland boot design joined the list of losers.

United StatesIntellectual Property

Seldom does a product configuration clear the Section 2(f) hurdle, and this Timberland boot design joined the list of losers. The Board affirmed a refusal to register on the ground that the proposed configuration mark (drawing below) for "footwear, namely, lace-up boots" lacked acquired distinctiveness.    In re TBL Licensing LLC, Serial No. 86634819 (April 2, 2021) [not precedential] (Opinion by Judge Jyll Taylor).

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The boot design at issue includes a "bulbous toe box," a "tube-shaped ankle collar," a two-toned outsole," an hourglass-shaped rear heel panel, and other elements. Of course, product configurations cannot be inherently distinctive (Wal-Mart), but a non-functional product design may be registered if it has acquired distinctiveness. [The Board declined to reach the functionality refusal as well as the requirement for a new drawing and description of the mark]. Applicant Timberland had the burden to prove that "the product design sought to be registered

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