Yes. I watched the Apple live event yesterday. Yes. I followed
it up by re-watching Steve Jobs announce the first iPhone in 2007.
Yes. I will be shelling out for the iPhone 6 Plus (and possibly a
new wardrobe to match). Yes. I am excited about iPay, errr Apple
Pay. Yes. I want an iWatch, errr Apple Watch.
Yes. If you, like me, watched the event yesterday, you probably
noticed that Apple's two newest innovations abandoned
Apple's well-known "i" naming tradition, a tradition
that began in 1998 with the iMac. iSurprised.
Yes. Like most, we here at Trademarkology assumed that
Apple's long-rumored watch would be named the
"iWatch." Indeed, we previously wrote about Apple's
efforts to obtain trademark protection for "iWatch" in
several countries (
here), and about potential trademark litigation
between Apple and Swatch, the owner of a registration for
"ISWATCH," if Apple moved forward with the
"iWatch" (
here).
