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ARTICLE · 12 JUNE 2020

The Name Game: Practical Branding Tips For Robotics Companies

Finnegan, Henderson, Farabow, Garrett & Dunner LLP
Finnegan, Henderson, Farabow, Garrett & Dunner LLP
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Finnegan, Henderson, Farabow, Garrett & Dunner LLP

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As robotics and artificial intelligence (AI) technologies continue to grow, businesses in this field face the challenge of how they should name their new technologies.

United StatesIntellectual Property
Brett Heavner
Brett Heavner
Yinfei Wu
Yinfei Wu
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As robotics and artificial intelligence (AI) technologies continue to grow, businesses in this field face the challenge of how they should name their new technologies. Moreover, as part of this naming process, these businesses must decide whether the name that they have chosen will be (a) their exclusive brand/trademark, or (b) a generic term for their new technology that will enter the public's vocabulary. Failure to distinguish between trademarks and generic names can lead to significant branding problems later making it impossible to distinguish a business's product or service from that of its competitors. In this article, Finnegan attorneys Brett Heavner and Yinfei Wu identify common trademark pitfalls that robotics companies face and provide practical tips for avoiding them.

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