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ARTICLE · 11 JULY 2016

The Case For A Comprehensive 360° IP Strategy: Opening Arguments

Miles & Stockbridge
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This article is the first entry in a multi-part series on the critical need for businesses to extract total value from their IP assets through the employment of a comprehensive, consistent and efficient IP strategy.

United StatesIntellectual Property
David Schaffer
David Schaffer
Eric King
Eric King

This article is the first entry in a multi-part series on the critical need for businesses to extract total value from their IP assets through the employment of a comprehensive, consistent and efficient IP strategy.

Intellectual property can be among the most valuable commodities a business owns, yet it is often an area that is regularly underserved. Frequently, otherwise successful companies of every shape and size—through scattershot IP efforts or an improper (or nonexistent) strategy for patents, trademarks, trade secrets and copyrights—leave opportunities on the table, not getting the most out of what is already theirs. A bird in hand is worth two in the bush, but what if you already had two in your hand but didn't know it?

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