This article is the third entry in a multi-part series on
the critical need for businesses to extract total value from their
IP assets by developing and applying a comprehensive, consistent
and efficient IP strategy. Read
Opening Arguments and
Step 1 - Assessment.
This step of the 360º IP Strategy involves a thoughtful
evaluation and analysis of the information collected during a
previous assessment step. Ideally, the collected information
has been summarized and organized in a manner that allows for
efficient review and comparison using a handy tool, such as the IP
Scorecard introduced at Step 1 of this series of articles.
Returning to our hypothetical manufacturer Company A, we have
now assembled a portfolio of Company A's IP assets, and we have
started to develop an understanding of how the various IP assets
relate to Company A's products and business objectives.
So then, how do we determine which of these assets matter?
Which IP assets are critical to be
