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VIDEO · 15 NOVEMBER 2014

The Best State Slogans, Part 2

Stites & Harbison PLLC
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This week, I will continue examining the top 10 state slogans according to USA Today readers.

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Stites & Harbison PLLC
Stites & Harbison PLLC
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This week, I will continue examining the top 10 state slogans according to USA Today readers. Last week, I reviewed numbers 8 to 10 (Colorado, South Carolina, and Montana). Let's now turn our attention to numbers 4 to 7:

#7 – FLORIDA – MUST BE THE SUNSHINE

Visit Florida, the state's tourism marketing arm, replaced its "Your Florida Side Is Calling" slogan with "Must Be The Sunshine" last year. The campaign was designed to remind travelers that vacationing in Florida makes for great stories. The campaign's first TV commercial makes this point by showing a family basking in the afterglow of an epic Florida vacation:

The campaign has been a hit. Last year, it generated more than 1.2 million trips and nearly $188 million in tax revenue. Despite the campaign's success, Visit Florida has not pursued federal trademark protection for the slogan. Perhaps this is simply an oversight. If so, then Florida is missing out on some important benefits. Or maybe this

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