Selecting And Protecting International Trade Marks

The right trade mark can be an important asset that generates goodwill and adds tangible value to a product, service or real property.

When developing a brand and selecting a trade mark, it is important to enlist the assistance of an internationally-focused trade mark lawyer to assess whether or not the proposed name is available for use and registration, and to identify any third party risks associated with such use in the relevant jurisdiction.

In most countries, obtaining a trade mark registration for a new name provides a number of benefits, which may include

• Public notice of the registrant's ownership claim
• A legal presumption of ownership and the exclusive right to use the mark (in a given country or region) on, or in connection with, the goods/services listed in the registration, including property management services