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ARTICLE · 14 DECEMBER 2018

Running With The Bulls

Running with the bulls in Pamplona, Spain is an experience like no other.

United StatesIntellectual Property

Running with the bulls in Pamplona, Spain is an experience like no other. Lore is that you know when to run when you see the fear on the runners' faces who started earlier in the course. Adam Massaro, an intellectual property litigator at Lewis Roca Rothgerber Christie LLP, could not pass up experiencing this self-imposed chaos.

Massaro first ran in 2014. "My initial run was all I could ask for: a safe run where I was within a yard or two of the bulls but not too close," said Massaro. The adrenaline rush, however, left him wanting more, and Massaro believed that what he learned from the first run positioned him well for a future run where he could get within a horn's length.

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