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ARTICLE · 05 JULY 2018

Professor McCarthy Critiques The CAFC's ZERO Decision

Professor J. Thomas McCarthy has provided the following thought-provoking comments on the CAFC's ruling last week in the ZERO case ...

United StatesIntellectual Property

Professor J. Thomas McCarthy has provided the following thought-provoking comments on the CAFC's ruling last week in the ZERO case [TTABlogged here], in which the appellate court vacated and remanded the Board's decision, ruling that the Board erred in its "legal framing" of the genericness issue and erred in failing to assess the level of descriptiveness of the term ZERO. What do you think of the Professor's comments?

Every trademark lawyer knows that the line between generic and descriptive is worth fighting over. If the designation is put into the "generic name" category, then it's neither registerable as a mark nor protectable as a common law mark. If it's a "generic name," every competitor can use the words freely. If it's "descriptive," proving a secondary meaning can establish trademark rights.

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