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ARTICLE · 26 OCTOBER 2022

Prior "Use Analogous To Trademark Use" May Win

Cowan, Liebowitz & Latman, PC
Cowan, Liebowitz & Latman, PC
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Cowan, Liebowitz & Latman, PC

Cowan, Liebowitz & Latman, PC

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You may be able to assert "use analogous to trademark use" to claim priority over someone else who actually made technical use of a confusingly similar trademark or service mark before you did.

United StatesIntellectual Property

You may be able to assert “use analogous to trademark use” to claim priority over someone else who actually made technical use of a confusingly similar trademark or service mark before you did.

Technical Use

For a U.S. registration, an applicant (who is not relying on international rights) must have made a bona fide use of a mark in commerce in the ordinary course of trade.  A U.S. applicant cannot seek to merely reserve a right in a mark.  Such technical “use” means:

Trademark Use. (1) A term or other source designation placed in any manner on the goods or their containers or on the displays associated with them or on the tags or labels affixed to them (or if the nature of the goods makes such placement impracticable, then on documents associated with the goods or their sale), and (2) the goods are transported in commerce.

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