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ARTICLE · 14 JANUARY 2008

Parody Prevails: "Louis Vuitton v. Chewy Vuiton"

McDermott Will & Emery
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Affirming the district court decision, the U.S. Court of Appeals for the Fourth Circuit upheld judgments that Haute Diggity Dog’s “Chewy Vuiton” products neither infringe Louis Vuitton Malletier’s (LVM) copyrights nor infringe or dilute LVM’s trademarks or trade dress.

United StatesIntellectual Property
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Affirming the district court decision, the U.S. Court of Appeals for the Fourth Circuit upheld judgments that Haute Diggity Dog's "Chewy Vuiton" products neither infringe Louis Vuitton Malletier's (LVM) copyrights nor infringe or dilute LVM's trademarks or trade dress. Louis Vuitton Malletier S.A. v. Haute Diggity Dog, LLC, Case No. 06-2267 (4th Cir., Nov. 13, 2007) (Niemeyer, J.).

LVM is an internationally renowned manufacturer of luxury leather goods, including luggage, handbags and other accessories. LVM owns registered trademarks for its LOUIS VUITTON mark, a stylized "LV" monogram and a monogrammed canvas design that appears on its bags and other products. LVM also owns copyrights for multicolored and other similar canvas designs. LVM's bags are sold exclusively in boutique stores and high-end department stores at prices ranging from $995 to $4500.

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