New generic top level domains (gTLDs) are set to greatly expand
the number of available top-level domains in the coming months.
Among the hundreds of new gTLDs that will be introduced shortly are
".shop", ".news", ".computer", and
".store". The initial evaluation of applications
submitted for these and hundreds of other top level domains is
scheduled to be completed by August 2013.
While these new gTLDs provide opportunities for brand owners to
promote themselves and their products, they also present a new
avenue for potential infringement. A greater number of gTLDs means
an exponentially increased number of possible opportunities for
domain name squatting, typo squatting, or trademark infringement.
Accordingly, trademark owners must be aware of steps that can be
taken to protect their intellectual property rights against
cybersquatters and others who would seek to profit from the
wrongful registration of domain names utilizing the new gTLDs in a
manner that could