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ARTICLE · 29 AUGUST 2013

New Top Level Domains Present Brand-Protection Challenges

New generic top level domains are set to greatly expand the number of available top-level domains in the coming months.

United StatesIntellectual Property

New generic top level domains (gTLDs) are set to greatly expand the number of available top-level domains in the coming months. Among the hundreds of new gTLDs that will be introduced shortly are ".shop", ".news", ".computer", and ".store". The initial evaluation of applications submitted for these and hundreds of other top level domains is scheduled to be completed by August 2013.

While these new gTLDs provide opportunities for brand owners to promote themselves and their products, they also present a new avenue for potential infringement. A greater number of gTLDs means an exponentially increased number of possible opportunities for domain name squatting, typo squatting, or trademark infringement. Accordingly, trademark owners must be aware of steps that can be taken to protect their intellectual property rights against cybersquatters and others who would seek to profit from the wrongful registration of domain names utilizing the new gTLDs in a manner that could

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