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VIDEO · 20 NOVEMBER 2014

IPFinder: What Intellectual Property Is In Vidcode?

Vidcode is video effects coding program and tutorial designed specifically to teach girls to program. I found it here Kickstarter.

United StatesIntellectual Property
Stites & Harbison PLLC
Stites & Harbison PLLC
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Vidcode is video effects coding program and tutorial designed specifically to teach girls to program.

I found it on Kickstarter. It was founded by Alexandra Diracles and Melissa Halfon as a way to teach girls to program.

While there are other coding tutorials (scratch.mit.edu, code.org), what is fascinating about this one is that it has a targeted audience (girls) and a real-world application (editing videos). Vidcode was designed with the premise that girls enjoy editing videos and while they are doing that, vidcode can teach them javascript. This is a great example of how selecting a particular audience and tailoring your product to that audience can set a product apart in the marketplace.

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