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ARTICLE · 11 JUNE 2014

Hershey Hits Marijuana Distributor With Trademark Suit

Stites & Harbison PLLC
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With the recent legalization of marijuana in both Washington and Colorado, the sale of cannabis is a budding, but promising, industry.

United StatesIntellectual Property
Stites & Harbison PLLC
Stites & Harbison PLLC
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With the recent legalization of marijuana in both Washington and Colorado, the sale of cannabis is a budding, but promising, industry. Seeing a pot of gold at the end of the legalization rainbow, a wide range of businesses have rushed to market marijuana and marijuana-laced products.

One such business, Seattle Conscious Care Cooperative, sells several marijuana products under names that are twists on other companies' trademarks, for instance, "Reefer's Cups" instead of "Reese's Cup" and "Mr. Dankbar" instead of "Mr. Goodbar." In an attempt to weed out what it believes is an infringing use of its trademarks, Hershey's has filed a trademark suit against SCCC to prevent it from selling Reefer's Cups and Mr. Dankbars.

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