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ARTICLE · 23 FEBRUARY 2022

"GET ORDAINED" Fails To Function As A Source Indicator For Ordination-Related Services, Says TTAB

The Board sustained an opposition to registration of the proposed mark GET ORDAINED for on-line retail store services featuring clothing, stationery, publications in the fields of religion, and various other products...

United StatesIntellectual Property

The Board sustained an opposition to registration of the proposed mark GET ORDAINED for on-line retail store services featuring clothing, stationery, publications in the fields of religion, and various other products, conducting religious ceremonies, ordaining ministers, and providing religious information, finding that the phrase is so commonly used that consumers will not perceive it as a source indicator pointing uniquely to the applicant. Alternatively, the Board found the phrase to be merely descriptive and lacking secondary meaning. American Marriage Ministries v. Universal Life Church Monestary Storehouse, Opposition No. 91237315 (February 17, 2022) [not precedential] (Opinion by Judge Christen M. English).

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