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ARTICLE · 09 MARCH 2015

Geographic Location Mark Not Always Primarily Geographically Descriptive

Newbridge appealed the decision, arguing that NEWBRIDGE is not primarily geographically descriptive.

United StatesIntellectual Property

In Re The Newbridge Cutlery Company

The U. S. Court of Appeals for the Federal Circuit reversed a Trademark Trial and Appeal Board (Board) decision, concluding that the trademark NEWBRIDGE HOME was not primarily geographically descriptive of the goods because the location of the source of goods, namely Newbridge, Ireland, was not a place generally known to the American public.  In Re The Newbridge Cutlery Company, Case No. 13-1535 (Fed. Cir., Jan. 15, 2015) (Linn, J.).

Newbridge Cutlery makes various types of housewares, kitchen wares and silverware under the name NEWBRIDGE HOME.  It sells its products worldwide but its headquarters are in Newbridge, Ireland.  In October, 2010, Newbridge filed a trademark application for its NEWBRIDGE HOME mark for various goods, including housewares, kitchen wares and silverware.  The Patent  and Trademark Office (PTO) rejected the application as primarily geographically descriptive because of the name NEWBRIDGE in the

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