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ARTICLE · 19 JANUARY 2023

Dry January

J A Kemp
J A Kemp
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J A Kemp

J A Kemp

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The ‘Dry January' campaign started in 2013 as an initiative to highlight the health and well-being benefits associated with giving up alcohol, even for as little as a month.

United StatesIntellectual Property

The 'Dry January' campaign started in 2013 as an initiative to highlight the health and well-being benefits associated with giving up alcohol, even for as little as a month. Around 4,000 people signed up to the initiative in the first year. This number had increased to 130,000 by 2022, and numbers are expected to be even higher in 2023.

Research conducted by the University of Sussex has found that, six months after Dry January, more than two thirds of people who used Alcohol Change UK's Try Dry app or coaching emails were still drinking more healthily. Taking part in Dry January is thought to help break the link between drinking and having fun, relaxing and socialising.

The popularity of Dry January may have risen in recent years because of the increased availability of low- and no-alcohol versions of alcoholic drinks. Sales in this sector have nearly doubled in the past five years and are up nearly ten-fold since 2013. A significant factor driving this growth is

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