Do I need to invest in intellectual property? Is there
value in this right that requires the involvement of lawyers, part
of my budget which could be used on product and packaging
development or marketing campaigns? This is a question that
businesses ask, and the answer is indeed complex. But bear in mind
that, even if you are not thinking about protecting your IP, it is
certainly on the minds of your competitors who are looking for ways
to have a slice of your hard-earned cake.
So, what rights are available and how do they fit into my
business?
Trademark registrations protect your name, or logo, or in some
cases the shape of your product. They are cost effective and easy
to register. Your trademark is there not only to attract customers
to try your products but importantly to allow repeat purchases
knowing that they can rely on the name to identify products of a
certain quality coming from you, not your competitors. Registering
your brand name as a trademark can
