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ARTICLE · 23 OCTOBER 2023

Deciphering Trademark Symbols

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Much has been written about trademarks symbols, their function and the correct way to use them. A deceptively simple topic, proper usage of trademark symbols is often misconstrued...

United StatesIntellectual Property
Michelle Rosenberg
Michelle Rosenberg
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Much has been written about trademarks symbols, their function and the correct way to use them. A deceptively simple topic, proper usage of trademark symbols is often misconstrued, resulting in significant, though unforeseen, legal implications. In this 2-part series, we will provide a basic overview of trademark symbol usage to help optimize their intended benefits for your business.

A trademark is a valuable asset used to distinguish the source of products/services in the marketplace. Its value is inextricably tied to the brand recognition it helps to promote, which is why many companies are deliberate in their efforts to "stake their claim" by placing a trademark symbol next to their marks.

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