Creative Trademark Enforcement Part Iv: Going "Olde" School

Over the past few years, we have seen numerous instances of companies protecting their trademarks in creative ways – approaches that leverage humor and the brands themselves in order to achieve an acceptable legal outcome while simultaneously promoting the company and its brands, thus minimizing the risk of public relations blowback. In this "Creative Trademark Enforcement" series of blog posts, I'll be exploring some of the more interesting takes on this approach, from Part III of the series, I discussed a book cover modeled to evoke a famous Tennessee whisky.  In this post, we stick with the alcoholic beverage theme, but with an archaic twist.

The Dilly Dilly! Campaign

Multinational brewing and beverage company AB Inbev, macro-brewer of Bud Light and countless other beverages, is not necessarily known for its gentle IP enforcement activities.  But a few weeks ago it got seriously creative with one of the most impressive combination enforcement/marketing