Creating A Spotify Brand Playlist? First, Consider Spotify's Terms

Streaming music services such as Spotify offer interesting new avenues for engaging consumer audiences.  In addition to the ability to purchase audio and video ad spots on the service, brands can also sponsor Spotify's owned and operated playlists or create their own curated playlists on their brand pages.

However, before putting up that playlist of summer jams, could featuring an artist's tunes in your brand's playlist without permission from the artist trigger copyright, right of publicity or trademark concerns?  Although risk must always be assessed on a case-by-case basis, here are some helpful guidelines that Spotify recommends in its updated Brand Playlist terms to avoid implying endorsements: