Cautionary Tale: Commercializing ‘Street Cred'

Over the past year, I've carefully followed the increase in litigation brought by artists against retailers - clothing brands, automotive brands, and food and beverage chains - for the alleged copying of their distinctive artwork in fashion designs and marketing campaigns. So-called "street artists" - many of whom started out illegally "tagging" subway cars, bridges and overpasses but have since acquired a level of legitimacy - are largely responsible for this recent trend.

A growing list of retailers have found themselves ensnared in disputes with street artists. The list includes American Eagle Outfitters, Coach, Fiat, General Motors, H&M, Epic Records, McDonald's, Mercedes-Benz, Moschino, Roberto Cavali and Starbucks.