The short answer is, yes.
As retail and fashion companies increasingly use artificial
intelligence (AI) and machine learning technologies to perform
predictive consumer analysis, solve apparel fit issues, create
virtual and physical fashion and other designs, these technologies
must be used in a manner that does not infringe on the intellectual
property rights of third parties.
So, what is artificial intelligence?
Broadly speaking, artificial intelligence involves using
computers to emulate the manner in which the human brain performs
certain computations. One area of AI, commonly referred to as
machine learning using neural networks, involves extrapolating
patterns from large quantities of data and using those patterns to
generate actionable information or output data — e.g.,
consumer purchasing trends, apparel designs, etc. Over time, the AI
program refines its underlying algorithm, which results in
increasingly higher quality output data. This process is
