Trademarks are everywhere! From the Delta® faucet you use
every day, to your favorite Starbucks® treat, and even your
favorite G2® ink pen at work (I mean – is there any other
acceptable pen?!). Everyone encounters hundreds, if not thousands,
of trademarks each and every day! In a boiled down sense,
trademarks are just another way of referring to brands. We all have
brands that we know and love, but have you ever stopped to think
about how those brands came to be?
One of my favorite new podcasts (which is not new, just new to
me) is How I Built This®, hosted by Guy Raz and produced by
National Public Radio (NPR). The weekly podcast is all about
innovators, entrepreneurs, idealists, and the stories behind the
movements they built. Since 2016, Guy Raz has had the pleasure of
interviewing some big names, such as Mark Cuban, Kendra Scott,
Michael Dell, Steven Madden, and L.A. Reid, and has told the
stories of how some of Americas' favorite brands came to be,
including
