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ARTICLE · 06 MARCH 2017

Branding Lessons Learned from Bond. James Bond.

Stites & Harbison PLLC
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Growing up, my dad and I watched a lot of Bond movies. You all know the line: "Bond. James Bond." [Cue music and Bond girl].

United StatesIntellectual Property
Stites & Harbison PLLC
Stites & Harbison PLLC
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Growing up, my dad and I watched a lot of Bond movies. You all know the line: "Bond.  James Bond."  [Cue music and Bond girl].  That line was introduced in the 1962 film Dr. No. Over more than 50 years, Bond has endured as an iconic brand.  The Bond actors and array of Bond girl actresses have changed throughout the decades, but the brand stands the test of time to Die Another Day.   The heart of each Bond movie is constant and shares the same key characteristics of a spy with a License to Kill for whom The World is Not Enough.  The way Bond looks, however, has changed over time with several actors playing the role.  My favorites are Sean Connery and Daniel Craig.  To see them all, click here for the official 007 website.

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