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ARTICLE · 16 OCTOBER 2014

Back To Basics: Trademark Use In Commerce

While we usually report on "sexy" trademark topics on the Trademarkology blog (e.g., Deadmau5′s catfight with Ferrari, Prince’s breakup with his record label ..

United StatesIntellectual Property
Stites & Harbison PLLC
Stites & Harbison PLLC
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While we usually report on "sexy" trademark topics on the Trademarkology blog (e.g., Deadmau5′s catfight with Ferrari, Prince's breakup with his record label,  Thomas Pink's panty raid on Victoria's Secret), a recent question from a law school student made me revisit one of the fundamental issues in trademark law: use in commerce. A trademark must be used in commerce to be federally registered. So what does that mean? Here's what the Trademark Act says:

The term "use in commerce" means the bona fide use of a mark in the ordinary course of trade . . . . For purposes of this Act, a mark shall be deemed to be in use in commerce –

(1) on goods when –

(A) it is placed in any manner on the goods or their containers or the displays associated therewith or on the tags or labels affixed thereto, or if the nature of the goods makes such placement impracticable, then on documents associated with the goods or their sale, and

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