Autonomous transportation technology was widespread at the 2019
Consumer Electronics Show. Advances in object identification,
mapping, machine learning, sensing and communication will continue
for years as startups and original equipment manufacturers (OEMs)
work to make autonomous transportation a reality.
Startup companies are well positioned to address some of the
problems in the industry but should be careful to avoid the
following potholes:
1. Developing cool technology before identifying the
market
Some autonomous technology startups have strong technology that
the founders want to develop. Startups can make the mistake of
developing cool technology before figuring out how it can be used
in the market. An example may be a robotics company that decides
that it has a clever way of autonomously moving in any direction.
The passion and development of this interesting technology may come
before identifying the problem to be solved and the scope and
feasibility
