The first fraternal benefit society in America, the
Ancient Order of United Workmen, was founded in 1868 following the
Civil War and pioneered the concept of affordable life insurance
for working-class families at a time when commercial insurance was
largely unavailable to them.
Member-based insurance companies are some of the oldest carriers
in the industry. For the purposes of this article, we define
member-based insurance companies as either:
While premium growth continues to matter to member-driven
carriers, the primary growth metrics for member-based carriers will
always include member growth and member satisfaction. In this way,
member-driven organizations must understand their customer segments
with an increasingly sophisticated level of detail, not only
attract members into their ranks, but also to offer a compelling
value proposition compared with both member-driven and true
commercial insurance carriers.
