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ARTICLE · 02 NOVEMBER 2011

Communicating With Members After Citizens United

Informing members of new developments and their meaning is central to any association’s mission.

United StatesGovernment, Public Sector

Informing members of new developments and their meaning is central to any association's mission. That message may involve commending or criticizing a federal candidate or officeholder. Although associations have always had broad leeway to communicate with their members, many association communications reach beyond just the membership and include the general public. In the past, this presented a problem because federal law prohibited corporations—including associations (both membership organizations and trade associations)— from spending money for communications to the general public that advocated electing or defeating a federal candidate.

The U.S. Supreme Court's Citizens United decision loosened these constraints, offering associations more choices in what they may communicate through newsletters, mailings, the web, paid advertisements, and other communication vehicles that go beyond just their membership. This is important because the people you consider to be

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