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ARTICLE · 13 MARCH 2012

Venture Capital vs. Private Equity

Venture Capital and Private Equity get a lot of media attention. Sometimes they are the "genius" talent scouts of the business world, investing into companies with astounding foresight.

United StatesFinance and Banking

Originally published February 21, 2012

Venture Capital and Private Equity get a lot of media attention. Sometimes they are the "genius" talent scouts of the business world, investing into companies with astounding foresight. In other narratives, they are the ruthless capitalists, taking control of companies and ejecting management teams from the driver's seat like carjackers. As it turns out, neither of these stories are very accurate.

Venture Capital and Private Equity firms are key components of the corporate finance landscape, offering growth capital and liquidity at critical moments in the evolution of companies when more traditional sources of cash, like banks or public markets, are unavailable or unwilling to invest. But like all professional investors, these firms have a job to perform on behalf of their limited partners. These firms survive their own torturous sales and diligence processes to convince pension funds, banks, universities, hedge funds,

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