Subscription merchants that take payment by Visa cards will have
new acceptance, disclosure, and cancellation requirements imposed
on their transactions beginning April 18, 2020. As Visa recently announced, the card brand is updating its
rules for merchants that offer free trials or introductory offers
as part of an ongoing subscription program.
The Visa rules follow on the heels of similar Mastercard rules that became effective earlier
this year. However, while MasterCard's rules focus on merchants
selling subscriptions for physical goods, Visa's rules apply to
merchants selling either physical or digital products if the
merchant offers a free trial or introductory offer that rolls into
an ongoing subscription arrangement.
