Meeting Long-Term Climate Change Goals Using The Profit Motive

The recently released3% Solution: Driving Profits Through Carbon Reduction presents, in one sense, a conceptually obvious point — energy costs money, therefore, if you reduce your energy use, both your costs and your carbon emissions will go down as a result.  As the price of electricity and energy more generally increase, the cost savings and carbon emission reductions should increase.

But habits are precisely practices and behaviors that have been repeated and become so ingrained that they are hard to give up.  Therefore, when a report is published (particularly given that it was prepared by reputable entities such McKinsey & Co., Deloitte LLP, and  Point380 (a consulting group that focuses on technical analysis and innovation for efficiency and renewable energy, water and material resources)), attention should be paid even to the "obvious."