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ARTICLE · 13 APRIL 2022

Making Environmental Marketing Claims: A Balancing Act

Our Food & Beverage; Environment, Land Use & Natural Resources; and ESG Advisory Groups outline regulatory and litigation developments in environmental claims on product labels and provide insights...

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Executive Summary

Our Food & Beverage; Environment, Land Use & Natural Resources; and ESG Advisory Groups outline regulatory and litigation developments in environmental claims on product labels and provide insights on how marketers can mitigate risk for products marketed in the United States and globally.  

  • Regulatory developments: Green Guides updates and new state legislation
  • SEC climate disclosure rules and litigation challenges on the rise
  • Best practices

“Green” claims and commitments—from “recyclable” to “sustainable” to third-party certified—are proliferating on product labels and websites, in corporate reports, in Securities and Exchange Commission (SEC) filings and investor communications, and in other media. Regulators, investors, consumer class action attorneys, nongovernmental organizations (NGOs), and competitors alike are paying attention. Labeling and advertising claims that highlight a product's environmental impact are increasingly

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