Is Greenwashing Running Rampant?

According to a recent survey discussed in Global Executives Say Greenwashing Remains Rife, in the WSJ, executives think greenwashing is widespread: almost "three-quarters of executives said most organizations in their industry would be caught greenwashing if they were investigated thoroughly." Moreover, almost "60% say their own organization is overstating its sustainability methods." However, the article suggests, although some companies may be intentionally overstating their progress, for the most part, the greenwashing is more benign: companies set their sustainability goals but didn't have a "concrete plan" to achieve them or reliable data to measure them. At least that's the view of some commentators cited in the article: "There are actors that are maybe intentionally overstating what they're doing, but I honestly think for the most part, companies are sincere—they've set their goals, they're working towards them, but they don't always have the data to be